Our cows are pasture-raised but are not certified 100% grass-fed and grass-finished… and with good reason. We understand the grass-fed craze and how everyone on the internet is basically trying to tell you that beef products that are not grass-fed are poison or something, but it’s just not true. We assure you, when it comes to beef protein powders, the grass-fed debate just does not apply. The biggest benefit of eating grass-fed beef over grain-fed beef is that grass-fed beef has a much more desirable fatty acid profile. That said, isolating beef proteins into an easily digestible powder removes the fatty acids entirely. Once the fatty acids are removed, the remaining proteins and amino acids are virtually identical, regardless of what the animal ate. The only exception to this rule would be if the cows were fed hormones, antibiotics, and/ or GMO’s. The beef protein in The Perfect Paleo Powder is from cows that were NEVER fed antibiotics, hormones or GMO’s! Again, our protein is sourced from pasture-raised cattle, meaning they have access to pasture and forage year-round! The cattle may have access to supplemental grains only during the coldest winter months. This one difference is the only thing that prevents them from meeting the strict standards of 100% grass-fed and grass-finished cattle. Keep in mind, pasture-raised is an incredibly important distinction when it comes to cattle. For instance, an animal can be kept in a barn for its entire life without ever seeing the light of day and can still be considered “grass-fed.” The decision to avoid 100% grass-fed beef protein powders was strategic, and it allows us to sell you The Perfect Paleo Powder at a much more affordable price, as grass-fed products can be anywhere from 3-5x more expensive to manufacture. If you want to eat a juicy steak, stick to grass-fed, if you’re shopping for beef protein powder, don’t fall for the “from grass-fed cows” marketing gimmick!
To be perfectly clear, we are not talking about Feedlot cattle. We would never endorse such unethical, cruel, practices. We are talking about pasture-raised cattle; free from hormones, antibiotics and GMO’s that may not be classified as 100% grass-fed. For an in-depth look at this complicated topic, please, read our article Grass-Fed Gimmicks.